F.Y.G. wins the home fragrance category in Gift of the Year 2022
On Thursday 12th May, at the Royal Lancaster Hotel in London, F.Y.G.’s Memories Collection was crowned Gift of the Year in the Home Fragrance category. I can’t begin to tell you how proud I am off this accolade and recognition by the industry I am so new to.
Growing up with the influence of my father’s fashion business, it was a natural progression to forge my own successful career in the fashion and design industry. F.Y.G. has become the natural extension of my experience of, and love for, stylish, affordable, and sustainable design. The Memories collection has just won the coveted Gift of the Year Award, and now our Seasons range is ready to take the industry by storm.
With the Seasons collection, I saw a gap in the market to bring something with real sustainable legacy – a big candle that lasts 6 months, burning through from one season to another. FYG is all about the way in which fragrance can evoke memory and impact on mood and wellbeing, so this new candle travels with you from Autumn to Winter or Spring to Summer to create a lasting seasonal experience in the home.
The Seasons collection was a year in the making because I wanted to create a candle made purely from essential oils and a totally eco, 100% vegetable wax. After discovering the seeded cards at the Autumn Fair in September 2021, I also rethought the packaging by seeking out a container that could become a plant pot after the candle has burnt away. This container then allowed me to create a bespoke dust card that grows into wildflowers in the candle container once planted.
There are four elements to this new collection that make it truly special: the layered candle that changes as you burn, providing 60 hours for each seasonal fragrance; the 3 wick, essential oil candle; the beautiful metal container that looks stunning; and the seeded card that, once ripped and planted in that pot, grows beautiful wildflowers.
Making a difference
Sustainability is key to F.Y.G. — It is at the heart of all that we do. With the Seasons range we have used pure, natural, vegetable wax, a seeded dust card, a reusable pot and recyclable packaging. Everything in this you can reuse, and we also plant a tree for every candle we sell as well as provide a percentage of sales to the Oli Leigh Trust. Our candles tell a story, and they make a difference.