It’s not business. It’s personal.
I have always been surrounded by fashion, design and style. Growing up with the influence of my father’s fashion business, it was a natural progression to forge my own successful career in the fashion and design industry. This is what I love. It is what I am passionate about. And F.Y.G. has simply become the natural extension of my experience of and love for stylish, affordable and sustainable design.
In creating F.Y.G. it was important to produce not just another scented product but an immersive experience. What started as a desire to re-capture my childhood joy of family holidays spent in Greece, then developed into a project of encapsulating a range of significant and beautiful experiences from the past.
Whilst each scent has a story and individual character to evoke memory, feeling and mood, it was equally important to create modern designs – to fit in with and subtly enhance any living space. And with all of that, F.Y.G. had to be sustainable.
That is why each product is 100% natural and recyclable.
So, I invite you to take your time, shop around, try out something new, and Find Your Glow.
Demi Pendakis, Founder